Project Description
Reform Austin
An issue based targeted, customized, SCALABLE video campaign.
What We Did
With a focus on 20 State House seats and 5 State Senate seats, Collective Agency created up to 80 customized social-first issue videos per month.
The Client
Reform Austin’s mission is to educate taxpayers on the records of their elected officials and the solutions that will lead Texas forward.
The Reform Austin initiative required Collective Agency to deliver as many as 25 customized videos per week to our client. To ensure we could work quickly, efficiently and effectively Collective Agency assembled a team of editors, copywriters, project managers and producers, all of whom worked together to make sure we stayed on brand, on message and on time.
