Project Description

Rapid Response Video

A Call To Action in response to Trump’s racist “Why don’t  they go back” to where they came from tweet.

What We Did

In less than 36 hours, the  CA team worked to with the Progressive  Change Campaign Committee to produce a rapid response commercial/social-video calling on republican leadership  to denounce Trump’s racist tweets. Working from  6:30pm  Monday night, July 15th through early Wednesday morning, July  17th  our teams iterated a number of revisions of the video to arrive at an  arresting and compelling :30 second spot.  Within 23 hours the  video had more  than 150,000 views on Twitter.

Then, in the  next 8 days our two teams created two more rapid response videos in response to the Mueller hearings, each in less than 24 hours.


The Client

The Progressive Change Campaign Committee (PCCC, is a million-member grassroots organization building power at the local, state, and federal levels. It engages in electoral work and issue advocacy work on democracy issues and for economic populist priorities. The PCCC has raised over $29 million online in grassroots donations for its electoral and advocacy work, and directly for progressive candidates and committees.

158,000 views and counting! Also airing on MSNBC, Fox and CNN as well as on local stations in Iowa and Kentucky.