CA’s Creative Team Created Aesthetically Diverse Marketing Materials While Always Staying True To Brand Identity
What We Did
Three diverse audiences required three entirely different graphic designs. NYWF’s Strategic plan was required to present dense content to the board members in a stunning and readable format. The Radical Generosity Dinner needed to feel elegant but daring and appeal to a high net worth, social conscious donor, while the Neighborhood Dinner audience is focused on honoring a grass roots community with a family style dinner and event.
Collective Agency responded to each brief within the NYWF style guidelines but from massively differing design perspectives, each appropriate to the intended audience.
The New York Women’s Foundation is a voice for women and a force for change. We are a cross-cultural alliance of women catalyzing partnerships and leveraging human and financial capital to achieve sustained economic security and justice for women and girls. With fierce determination, we mobilize hearts, minds and resources to create an equitable and just future for women, families and communities in New York City.