Project Description
Let’s Build Black Political Power Now!
One minute and micro videos for Collective PAC’s GOTV Initiative
What We Did
Collective Agency produced multiple on-location shoots in both Los Angeles and at the Essence Festival in New Orleans. We then consolidated all of the footage into a variety of social-first video products, including :60 videos, micro-videos, montages and quick-cuts.
The Client
The Collective PAC is working to fix the challenge of African American underrepresentation in elected seats of power throughout our nation. To reach political equity – a place where African American elected officials represent the community’s population statistically – the U.S. would need:
Collective Agency assembled our teams in both New Orleans and Los Angeles for shoots that included Stacey Abrams, Omari Hardwick, Angela Rye, Karen Carter Peterson, Tom Perez and Mayor Oliver Gilbert III. We turned footage from multiple shoots into a variety of social-first video properties which were shared across social platforms.
