One minute and micro videos for Collective PAC’s GOTV Initiative
What We Did
Collective Agency produced multiple on-location shoots in both Los Angeles and at the Essence Festival in New Orleans. We then consolidated all of the footage into a variety of social-first video products, including :60 videos, micro-videos, montages and quick-cuts.
The Collective PAC is working to fix the challenge of African American underrepresentation in elected seats of power throughout our nation. To reach political equity – a place where African American elected officials represent the community’s population statistically – the U.S. would need: