Project Description

#CLOSErikers Policy Video

From the New Yorkers most effected by the trauma of Rikers Island, directly to Mayor de Blasio


What We Did

Collective Agency consolidated two single spaced pages of #CLOSErikers policy into a clear, compelling 9o second script aimed at influencing Mayor de Blasio’s upcoming proposal for closing Rikers.


The Client

JustLeadershipUSA elevates the voices of Americans impacted by crime and incarceration by positioning them as informed, empowered reform partners through leadership development, reframing, and policy advocacy.

JLUSA’s #CLOSErikers initiative fights to shrink the NYC jails system and improve conditions, decarcerate New Yorkers, and #buildCOMMUNITIES through justice reinvestment

All the talent in the #CLOSErikers video is affiliated with JustLeadershipUSA, and were personally effected by their experience at Rikers. The #CLOSErikers video project was written, produced, shot and edited by 5 members of the Collective Agency team.