Project Description

Brick By Brick

A Multi-Camera Live-streamed Fundraiser Shot On Location

What We Did

The livestream included two interstitial videos that were produced, shot and edited by the Collective Agency team.

  • Multi-camera livestream shoot
  • Shot on location
  • Location styled to appear to be 5 different sets
  • Script written by Collective Agency
  • Two custom videos produced, shot and edited by Collective Agency
  • Real-time donation graphics engineered and designed by Collective Agency

The Client

BRICK (Building Resilient Intelligent Creative Kids) Education Network,  is a charter management organization based in Newark, New Jersey, which invests in children and their caregivers together to relentlessly knock down all barriers to students’ academic success.

BRICK’s unique approach to transforming public education puts successful students and world-class schools at the center of vibrant communities. Powered by diverse leaders and a commitment to fighting the status quo, BRICK Education Network is building resilient, intelligent, creative kids by equipping them with a high-quality, nurturing education and thriving, engaged families to support their success.

BRICK’s holistic model and learning approach ensures their scholars are on an unimpeded path to unlocking their limitless potential. They not only focus on a rigorous academic program, but intentionally provide “out of the classroom” supports to break down external barriers to a successful academic journey.

Referred by a previous client, The Brick Education Network came to Collective Agency to produce their June 2021 virtual fundraiser, Brick By Brick. Conceived of as a launching pad for their upcoming $10 million dollar capital campaign the virtual fundraiser was designed to showcase the three fundamental tenets of the Brick Education Network.

The production was structured so that the livestream video could be edited into multiple short clips, each of which could be used independently to showcase a different aspect of the Brick Education Network to high net-worth donors.