FOR IMMEDIATE RELEASE
US Top Creatives Boost Progressive Political Movement Under Collective Agency
Collective Agency Publicly Launches with Talent Network of 250 Creative Professionals Nationwide
NEW YORK, NY – March 20, 2019 – Collective Agency, a grassroots digital agency for progressive campaigns, groups, foundations, and PACs, announced today its formal public launch. Since its 2016 founding, Collective Agency has produced impactful digital content and social media campaigns, amassing millions of views for leading political organizations, including Indivisible, Swing Left, Women’s March Global, NewFounders, and The Collective PAC as well as for small grassroots organizations, including JustLeadershipUSA, Abort Mission, and Walkout to Vote.
Days after the election of Donald Trump, a group of professional creatives united to arm the progressive movement with the social content it sorely lacked. Leading TV and film producers, directors, editors, writers, actors, videographers, graphic designers, animators, big pharma copywriters, large agency creative directors and brand strategists, and more, joined forces to create compelling social-media-first content (“social-first”) to propel the progressive agenda. Today, Collective Agency is launching to the public with a growing talent network of 250 creative professionals across the country.
“It is imperative that every organization and candidate has digital content that moves as quickly as today’s news cycle and is as diverse as the electorate. That’s why we exist,” said Kathryn Jones, Founder and Executive Director of Collective Agency. “When we first formed Collective Agency, we had no community organizing or political experience, but we knew that our talents could help further the causes we cared so deeply about. We are thrilled that after two years of supporting the progressive movement our Agency has moved from passion project to career, and are opening our doors to even more creatives, causes, and candidates.”
To help federal, state, and local campaigns win today’s like-driven electorate, Collective Agency creatives have crafted a full-service and streamlined Electoral Content Management offering. Engaged candidates will receive strategy, message polling, content creation, and distribution of social-first graphics and videos from the Country’s top creative talent. The Collective Agency continues to solidify long term engagements with organizations, foundations and, PACS, wherein the Agency acts as an outsourced creative team, producing consistent and compelling social-first content.
“The election of Donald Trump motivated me to become politically active, and when I set out to act, I vowed to do so in the most impactful way I could,” said Nancy Allen, Collective Agency member, and music editor for film and TV. “Collective Agency gives me and other creatives the ability to unite and further the progressive movement with our craft by providing access to organizations and candidates that need our help, fostering creativity through weekly brainstorm meetings and themed creative hackathons, and project managing to ensure that the work and effort we put forth has its maximum impact. My personal experience with Collective Agency has proven again and again that even though things can feel overwhelming at times, every little effort matters in adding up to a big difference in the aggregate.”
Uma Mishra-Newbery, Interim Executive Director of Women’s March Global, adds, “For the past three years, Women’s March Global has worked with Collective Agency to produce the Global Livestream for the annual Global Women’s March. Without Collective Agency’s diverse talent network of individuals who have worked for major brands and organizations, the story of the thousands of grassroots women who have come together since January 21, 2017, would have never been told so compellingly.”
The Collective Agency invites creatives of all backgrounds to join their team by filling out an online application at www.collective.agency. For sales inquiries, please contact Kathryn Jones at kathryn@collective.agency. For media inquiries, please contact media@collective.agency.
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About Collective Agency
The Collective Agency is a grassroots digital agency for progressive campaigns, groups, foundations, and PACs. Founded days after the 2016 Presidential Election, the Collective Agency’s rich talent pool of over 250 top creatives produce compelling social-first, digital content for leading political organizations, including Indivisible, Swing Left, The Women’s March Global, New Founders, and The Collective PAC, as well as for small grassroots organizations, including Just Leadership USA, Abort Mission, and Walkout to Vote. For more information, please visit www.collective.agency.